The second wave of digitalisation begins

GEO Optimisation
for businesses

The first wave of digitalisation changed the way businesses reach customers. The second is changing the way customers find and choose providers. Is your business being correctly categorised and recommended by AI systems such as ChatGPT, Gemini, Claude and Microsoft Copilot?

We can help you remain visible, relevant and competitive in the age of AI.

AI visibility: Understanding whether and how your brand appears in AI responses
Competition: Identifying which competitors feature in relevant AI queries
Action required: Knowing where to start and which steps to prioritise
Customer acquisition: Being present when customers choose a provider and tapping into new business opportunities

Arrange a GEO sparring session

More than 200 companies rely on our expertise

SEO and GEO: Visible together in search engines and AI systems

SEO and GEO are interlinked: Proven SEO fundamentals such as high-quality content, clear website structures and technical accessibility form the foundation. GEO (Generative Engine Optimisation) broadens the focus to include visibility and presentation in AI responses, such as those from ChatGPT, Gemini and Claude.

What matters in GEO optimisation

Target audiences & content
Address relevant questions and decision-making processes with appropriate content
Information architecture
Structuring topics and relationships clearly
Technology
Making content accessible and machine-readable
Digital presence
Ensuring information is consistent across our own and external channels
Trust & Authority
Strengthen expertise through reliable sources and independent references

Whether your SEO is already well-established or still being developed: we take a holistic view of your digital presence and work to further develop its foundations in a
targeted manner.

Our GEO optimisation services

From the initial assessment to ongoing optimisation: we combine strategic advice with practical measures to boost your visibility in search engines and AI systems.

GEO Analysis & Competitor Comparison

We investigate whether and how your brand, products and services are featured in relevant AI responses, and which competitors appear in the list of providers. In this way, we identify gaps in visibility and specific opportunities for optimisation.

GEO Strategy & Roadmap

You will receive a prioritised action plan, tailored to your target audiences, business objectives and current situation. This will make it clear which steps make the most sense to take first and where you can deploy your resources most effectively.

Content & technical optimisation

We optimise content, topic architecture and technical foundations. In doing so, we take into account both your website and relevant external sources and platforms.

AI Visibility Monitoring & Further Development

We monitor how your brand’s presence and positioning evolve within defined AI research and decision-making scenarios. We use the results to evaluate measures and develop them further in a targeted manner.

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This is how we support businesses through the second wave of digitalisation

Initial consultation

We analyse your current situation, business objectives, target audiences and relevant competitors.

Analysis

We analyse your digital presence, relevant search and query scenarios, and your visibility in AI systems.

Competitor comparison

We analyse which providers are featured in relevant AI responses and how your brand compares to them.

Roadmap

You will receive a prioritised list of actions relating to content, information architecture, technology and digital presence.

Implementation

Depending on your requirements, we will either implement the agreed measures or support your team in doing so, from content optimisation to technical adjustments to the CMS.

Review

We monitor the development of your AI visibility and identify further opportunities for optimisation.

Why bbg bitbase group?

The bbg bitbase group has been developing websites and digital solutions for businesses with complex requirements for many years. We draw on this experience to optimise content and technical structures for traditional search engines and AI-powered search and response systems. In doing so, we combine SEO, GEO and AI Visibility with the aim of improving your company’s visibility and promoting its recognition as a relevant source of information.

We are particularly familiar with the requirements of the pharmaceutical industry. From our project work, we know which content may be made publicly available to patients, which is intended for healthcare professionals, and when restricted access for a specialist audience is required. This distinction is also crucial when it comes to GEO optimisation: we take regulatory requirements into account and ensure that measures to improve AI visibility respect existing access and information restrictions.

Our advantage: we don’t just offer advice; we also implement the recommended measures ourselves. Whether it’s website structure, a CMS or additional features – our developers work directly on the existing systems. This turns an analysis into a concrete technical improvement.

What sets us apart

Consultancy and implementation: We develop GEO measures and, where required, also handle the technical implementation.
Experience in the pharmaceutical industry: We understand the requirements for websites operating in a highly regulated environment.
Technical expertise: Our areas of specialism include Drupal, complex CMS solutions and bespoke software development.
SEO and GEO in combination: We take into account both traditional search engines and AI-powered research and decision-making processes.
An overview of existing systems: Our recommendations are based on our clients’ existing technical infrastructure and internal processes.

Ready for the second wave of digitalisation?

How visible is your company today in AI-driven research and decision-making processes?
And what opportunities does this present for your brand, products and services?
During the GEO Sparring session, we’ll discuss your current situation, the relevant challenges and
possible next steps.

Arrange a no-obligation consultation

Frequently Asked Questions about GEO Optimisation

What is GEO optimisation?

GEO (Generative Engine Optimisation) refers to the targeted optimisation of a company’s digital presence. The aim is to ensure that its brand, products and services are correctly categorised and taken into account in AI-generated responses, and are included in the shortlist for relevant searches and supplier decisions.

What is the difference between SEO and GEO?

SEO improves visibility in search engines and lays important foundations for their AI functions. GEO also focuses on whether and how your brand, offerings and content are taken into account and presented in AI-generated responses. Both approaches are interlinked and share many common foundations.

For which businesses is GEO a good fit?

GEO is gaining importance across all sectors, in both the B2B and B2C sectors. More and more people are using AI systems to research information, compare solutions and select providers. This can result in a shortlist of potential providers being drawn up even before prospective customers visit their websites. GEO helps companies to specifically strengthen their visibility and positioning during these early stages of the decision-making process.

How can visibility be measured in AI systems?

Using defined questions and repeated analyses, we examine whether your brand and offerings are mentioned, how they are portrayed, and which sources the AI systems use. In doing so, we also compare the presence of relevant competitors. The results highlight trends in the scenarios examined, but do not reflect all individual AI responses.

How quickly does GEO optimisation deliver results?

Quick wins can often be implemented in the short term, such as removing technical barriers to access or correcting out-of-date information. In the medium to long term, we continue to develop our content, subject coverage and digital presence. When these measures are reflected in AI responses depends on the initial situation and the systems in question. That is why we monitor progress regularly.

Let’s get your brand ready for AI search

Whether it’s an initial GEO analysis, a strategic roadmap or specific optimisation of your website, we’ll help you to systematically develop your AI visibility and become more relevant in generative response systems.