In Germany, Takeda has individual, highly specialised business units that focus on specific areas of expertise in pharmaceutics. Accordingly, the company has a broad range of online presences, which it operates as a multi-site architecture with the same basis for all websites in the different areas of expertise.
Takeda Pharmaceutical Company Ltd. is an international pharmaceutical company that focuses on prescription medicines. Takeda employs approximately 50,000 people in 80 countries worldwide. In Germany, it operates under the name Takeda Pharma Vertrieb GmbH & Co. KG and produces special preparations in the fields of gastroenterology, oncology, rare diseases, neurology and urology. It employs around 2,500 employees at its four locations in Berlin, Constance, Singen and Oranienburg.
The challenge
The bitbase group was given the challenge of eliminating all these shortcomings. The required outcomes were that all the websites had to be controllable separately despite a uniform CMS, and the performance of the websites had to be improved – the pages had to be more user-friendly and easier to customise and they had to be more individual and versatile, with new tools and services.
Our solution
We decided to move all the websites to the open source CMS platform Drupal.
In doing so, we took the overall global context of Takeda into account from a technological point of view. In addition, we redesigned the UI/UX to create a uniform appearance and make the more than 20 websites in Germany more user-friendly. Another aspect of our solution was the integration of a globally standardised authentication system for Takeda, which will enable users – i.e. doctors – to access exclusive content in the future.
But that is not all – newly registered users will in future have access to additional support with a Takeda ID that links them directly to the CRM system and the central data protection systems for GDPR-compliant consent processing. Finally, with the new CMS, Takeda can offer each user individual digital services and specifically address doctors based on their specialisations, thanks to central user profile management across all connected digital systems.
Outlook: on to the next phases.
The next step for the bitbase group is to integrate all the other Takeda websites into the new platform. This will be an equally exciting and even more extensive project. In addition, we are working on other comprehensive customer journeys, such as digital handling of service requests, brochure ordering and event registration, as well as the way that information is provided after meeting with a prospective customer.
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