Privacy Policy
You can find our cookie policy here.
Creation of the data protection declaration 01.02.2023
1 Introduction
Thank you for your interest in our services. The protection of your personal data when you visit our website is important to us.
We protect your privacy and your private data. We collect, process and use your personal data in accordance with the content of these data protection provisions and the applicable data protection rules, in particular the General Data Protection Regulation, the Federal Data Protection Act and the Telemedia Act.
These data protection provisions regulate which personal data we collect, process and use about you. We therefore ask you to read the following information carefully.
2 Information about the responsible party (referred to as the “controller” in the GDPR)
Contact details of the person responsible
The data processing controller on this website is:
bbg bitbase group GmbH
Am Heilbrunnen 47
D-72766 Reutlingen
Authorized to represent:
José Enrique Gómez Asbeck, Volker Baisch
https://www.bitbasegroup.com/en/imprint
The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail addresses, etc.).
Contact details of the data protection officer
You can contact our data protection officer at:
"bbg bitbase group GmbH
Herr Markus Vatter
Am Heilbrunnen 47
D-72766 Reutlingen
with the addition „der Datenschutzbeauftragte“."
at: datenschutz@bitbasegroup.com
2.1 Storage duration
Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for which it was collected no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the deletion will take place after these reasons cease to apply.
3 An overview of data protection
3.1 Who is the responsible party for the recording of data on this website (i.e., the “controller”)?
The data on this website is processed by the operator of the website, whose contact information is available under section “Information about the responsible party (referred to as the “controller” in the GDPR)” in this Privacy Policy.
3.2 How do we record your data?
We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form.
Other data shall be recorded by our IT systems automatically or after you consent to its recording during your website visit. This data comprises primarily technical information (e.g., web browser, operating system, or time the site was accessed). This information is recorded automatically when you access this website."
3.3 What are the purposes we use your data for?
A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyze your user patterns.
3.4 What rights do you have as far as your information is concerned?
You have the right to receive information about the source, recipients, and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified or eradicated. If you have consented to data processing, you have the option to revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to demand that the processing of your data be restricted under certain circumstances. Furthermore, you have the right to log a complaint with the competent supervising agency.
Please do not hesitate to contact us at any time if you have questions about this or any other data protection related issues."
3.5 Analysis tools and tools provided by third parties
"There is a possibility that your browsing patterns will be statistically analyzed when your visit this website. Such analyses are performed primarily with what we refer to as analysis programs.
For detailed information about these analysis programs please consult our Data Protection Declaration below.
4 General information and mandatory information
4.1 Data protection
The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data protection regulations and this Data Protection Declaration.
Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected.
We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third-party access.
4.2 Information on data transfer to the USA and other non-EU countries
Among other things, we use tools of companies domiciled in the United States or other from a data protection perspective non-secure non-EU country. If these tools are active, your personal data may potentially be transferred to these non-EU countries and may be processed there. We must point out that in these countries, a data protection level that is comparable to that in the EU cannot be guaranteed. For instance, U.S. enterprises are under a mandate to release personal data to the security agencies and you as the data subject do not have any litigation options to defend yourself in court. Hence, it cannot be ruled out that U.S. agencies (e.g., the Secret Service) may process, analyse, and permanently archive your personal data for surveillance purposes. We have no control over these processing activities.
4.3 Revocation of your consent to the processing of data
A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.
4.4 Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)
IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION PURSUANT TO ART. 21(1) GDPR).
IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).
4.5 Right to log a complaint with the competent supervisory agency
In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.
4.6 Right to data portability
You have the right to demand that we hand over any data we automatically process on the basis of your consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.
4.7 SSL and/or TLS encryption
"For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption program. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.
If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties."
4.8 Information about, rectification and eradication of data
Within the scope of the applicable statutory provisions, you have the right to at any time demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data. You may also have a right to have your data rectified or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time.
4.9 Right to demand processing restrictions
You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in the following cases:
- In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.
- If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data in lieu of demanding the eradication of this data.
- If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication.
- If you have raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data."
If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.
4.10 Rejection of unsolicited e-mails
We herewith object to the use of contact information published in conjunction with the mandatory information to be provided in our Site Notice to send us promotional and information material that we have not expressly requested. The operators of this website and its pages reserve the express right to take legal action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.
5 Hosting und Content Delivery Networks (CDN)
5.1 Hosting with an external service provider
This website is hosted by an external service provider (hoster). The personal data recorded on this website is stored on the host's servers. This can primarily be IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated via a website.
The hoster is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 Para. 1 lit.b GDPR) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 Para . 1 lit.f GDPR).
Our host will only process your data insofar as this is necessary to fulfill its performance obligations and follow our instructions with regard to this data.
We use the following hoster:
Microsoft Corporation, One Microsoft Way, 98052-6399 Redmond WA, United States of America (Microsoft Azure).
For more information about Microsoft Azure Cloud, please see Microsoft's privacy policy: https://www.microsoft.com/de-de/trust-center
5.2 jQuery
We use the service of the Javascript library jQuery. This website establishes a connection to code.jquery.com when it is called up. The provider is JSFoundation, Inc., 1 Letterman Drive, San Francisco, CA94129.
When you call up the jQuery library, information about your use of our website (such as your IP address) is transmitted to servers in other EU countries and stored there. This happens as soon as you enter our website. Various design elements, animations and functions of this website rely on the latest version of jQuery.
The use of this third-party library thus constitutes a legitimate interest within the meaning of Art. 6 (1) f) DSGVO.
If you do not agree to the future transmission of your data to JQuery, you have the option of deactivating JavaScript in your browser. This prevents access to third-party libraries. You may then experience display problems on this website.
The JSFoundation privacy policy can be found at: https://js.foundation/about/governance.
6 Recording of data on this website
6.1 Cookies
Our websites and pages use what the industry refers to as “cookies.” Cookies are small text files that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or they are permanently archived on your device (permanent cookies). Session cookies are automatically deleted once you terminate your visit. Permanent cookies remain archived on your device until you actively delete them, or they are automatically eradicated by your web browser.
In some cases, it is possible that third-party cookies are stored on your device once you enter our site (thirdparty cookies). These cookies enable you or us to take advantage of certain services offered by the third party (e.g., cookies for the processing of payment services).
Cookies have a variety of functions. Many cookies are technically essential since certain website functions would not work in the absence of the cookies (e.g., the shopping cart function or the display of videos). The purpose of other cookies may be the analysis of user patterns or the display of promotional messages.
Cookies, which are required for the performance of electronic communication transactions (required cookies) or for the provision of certain functions you want to use (functional cookies, e.g., for the shopping cart function) or those that are necessary for the optimization of the website (e.g., cookies that provide measurable insights into the web audience), shall be stored on the basis of Art. 6(1)(f) GDPR, unless a different legal basis is cited. The operator of the website has a legitimate interest in the storage of cookies to ensure the technically error free and optimized provision of the operator’s services. If your consent to the storage of the cookies has been requested, the respective cookies are stored exclusively on the basis of the consent obtained (Art. 6(1)(a) GDPR); this consent may be revoked at any time.
You have the option to set up your browser in such a manner that you will be notified any time cookies are placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of cookies in certain cases or in general or activate the delete function for the automatic eradication of cookies when the browser closes. If cookies are deactivated, the functions of this website may be limited.
In the event that third-party cookies are used or if cookies are used for analytical purposes, we will separately notify you in conjunction with this Data Protection Policy and, if applicable, ask for your consent.
6.2 Server log files
"The provider of this website and its pages automatically collects and stores information in so-called server
log files, which your browser communicates to us automatically. The information comprises:
- The type and version of browser used
- The used operating system
- Referrer URL
- The hostname of the accessing computer
- The time of the server inquiry
- The IP address
This data is not merged with other data sources.
This data is recorded on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest
in the technically error free depiction and the optimization of the operator’s website. In order to achieve this,
server log files must be recorded.
6.3 Consent with Cookiebot
"Our website uses consent technology from Cookiebot to obtain your consent to the storage of certain cookies on your end device or for the use of certain technologies and to document this in a data protectioncompliant manner. The provider of this technology is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter “Cookiebot”).
When you enter our website, a connection is established with the Cookiebot servers to obtain your consent and provide you with other explanations regarding the use of cookies. Cookiebot will then store a cookie in your browser to identify the consent you have given or its revocation. The data collected in this way is stored until you request us to delete it, delete the Cookiebot cookie itself or the purpose for which the data is stored no longer applies. Mandatory legal storage obligations remain unaffected. Cookiebot is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 10 / 79 6(1)(c) GDPR"
6.4 Request by e-mail, telephone, or fax
If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass these data on without your consent.
These data are processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a contract or is required for the performance of pre-contractual measures. In all other cases, the data are processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art. 6(1)(f) GDPR) or on the basis of your consent (Art. 6(1)(a) GDPR) if it has been obtained.
The data sent by you to us via contact requests remain with us until you request us to delete, revoke your consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected
6.5 Contact form
If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event that we have further questions. We will not share this information without your consent.
The processing of these data is based on Art. 6(1)(b) GDPR, if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6(1)(f) GDPR) or on your agreement (Art. 6(1)(a) GDPR) if this has been requested.
The information you have entered into the contact form shall remain with us until you ask us to eradicate the data, revoke your consent to the archiving of data or if the purpose for which the information is being archived no longer exists (e.g., after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory legal provisions, in particular retention periods.
6.6 ProvenExpert
Our website uses plugins from the provenexpert.com site operated by Expert Systems AG. The operator of the pages is Expert Systems AG, Quedlinburger Straße 1, 10589 Berlin.
When you visit one of our pages equipped with a ProvenExpert plugin, a connection to the servers of Expert Systems AG is established. In the process, the ProvenExpert server is informed which of our pages you have visited.
The use of ProvenExpert is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.
For more information on the handling of user data, please refer to the privacy policy of ProvenExpert AG at: https://www.provenexpert.com/de-de/datenschutzbestimmungen/.
7 Newsletter, Promotion and Data Analysis
If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to check that you are the owner of the specified e-mail address and that you agree to receive the newsletter. Further data will not be collected or will only be collected on a voluntary basis. For the processing of the newsletter, we use service providers who are described below.
According to Art. 6 I a) GDPR, the data processing is based on your consent, which you may revoke at any time.
Your consent also includes the right to monitor, with the help of measures such as individualised links or reloaded graphics, whether you read the newsletter, follow the references listed there or which parts of it arouse your interest, in order to design our newsletters more effectively and, if necessary, to be able to remind you to read them if you do not appear to have opened a newsletter.
Insofar as we send you advertising letters from own research or address sellers that are not based on your documented consent, the legal basis is Art. 6 I f) and Recital 47 GDPR with the legitimate interest of advertising that we have carefully checked whether, under German law, the criteria of presumed consent pursuant to Section 7 of German UWG are met. The additional methods of analysis just mentioned are then omitted. You can object to this use of your data at any time.
7.1 SendGrid (Twilio)
This website uses SendGrid to send newsletters. The provider is Twilio Ireland Limited, 3 Dublin Landings, North Wall Quay, Dublin 1, IRELAND.
SendGrid is a service which, among other things, can be used to organise and analyse the sending of newsletters. The data you enter for the purpose of receiving newsletters is processed on Twilio's servers in the EU.
If you do not want SendGrid to analyse your data, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in each e-mail. If applicable, you can also unsubscribe directly on the Website.
If necessary, the data will be processed by the subcontracted processor, Twilio Inc. 101 Spear Street, 5th Floor, SanFrancisco, California, 94105, in the data-protection-unsafe third country USA. We have taken technical and organisational measures, standard data protection clauses (SCC) and binding internal data protection regulations (BVR) to ensure that your data is nevertheless secure.
With the help of SendGrid, we are able to analyse the success of our campaigns. For example, we can see whether a newsletter has been opened and which links, if any, have been clicked on. We can also see whether certain previously defined actions were carried out after opening/clicking (conversion rate). For example, we can see whether you have visited our Website after clicking on the newsletter. In this way we can determine, for example, which content is particularly interesting or which people are particularly interested and focus on them.
SendGrid also allows us to divide the newsletter recipients into different categories. The newsletter recipients can be differentiated by age, gender or place of residence, for example. In this way, the mailings can be better adapted to the respective target groups.
For detailed information on the functions of SendGrid, please refer to the following link: sendgrid.com/solutions/email-marketing.
The data processing is based on your consent in accordance with Art. 6 Para. 1 a) GDPR. You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you provide us with for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of SendGrid after you unsubscribe from the newsletter. Data stored by us for other purposes remains unaffected by this.
For more details, please refer to the SendGrid privacy policy at: sendgrid.com/policies/security
8 Social media
8.1 General
We maintain publicly accessible profiles on social networks. The social networks we use in detail can be found below.
Social networks such as Facebook, Twitter, etc. can usually analyse your user behaviour comprehensively when you visit their website or a website with integrated social media content (e.g. Like buttons or advertising banners). Visiting our social media presence triggers numerous data protection-related processing operations. In detail: If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, however, your personal data can also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is collected, for example, via cookies that are stored on your end device or by recording your IP address.
With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you both inside and outside of the respective social media presence. If you have an account with the respective social network, interest-based advertising can be displayed on all devices on which you are logged in or were logged in.
Please also note that we cannot trace all processing operations on the social media portals. Depending on the provider, additional processing operations may therefore be carried out by the operators of the social media portals. Details can be found in the terms of use and data protection regulations of the respective social media portals.
Legal basis
Our social media appearances should ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of art. 6 para 1 subpara 1 f) GDPR. The analysis processes initiated by the social networks may be based on different legal bases, which must be specified by the operators of the social networks (e.g. consent within the meaning of art. 6 para 1 subpara 1 a) GDPR.
Controller and assertion of rights
If you visit one of our social media presences (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. In principle, you can exercise your rights (information, correction, deletion, restriction of processing, data transferability and complaints) both against us as well as the operator of the respective social media portal (e.g. vs. Facebook).
Please note that despite the joint responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are largely based on the corporate policy of the respective provider.
Storage duration
The data collected directly by us via the social media presence will be deleted from our systems as soon as you request deletion, revoke your consent to storage or the purpose for data storage no longer applies. Saved cookies remain on your end device until you delete them. Mandatory legal provisions - especially retention periods - remain unaffected.
We have no influence on the storage period of your data, which is stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their data protection declaration, see below).
8.1.1 Instagram profile
We have a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.
For details on how they handle your personal data, see the privacy policy from Instagram: https://help.instagram.com/519522125107875.
8.1.2 Xing profile
We have a profile on XING. The provider is New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany. If you make entries on Xing, these and your metadata will be processed there. Details on how they handle your personal data can be found in the XING data protection declaration: https://privacy.xing.com/en/privacy-policy.
8.1.3 LinkedIn profile
We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies. If you would like to disable LinkedIn advertising cookies, please use the following reference: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
For details on their handling of your personal data, please refer to the privacy policy from LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
8.1.4 Youtube profile
We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Details on how they handle your personal data can be found in the YouTube Privacy Policy: https://policies.google.com/privacy?hl=en. Data transfer to the USA is based on the standard contractual clauses of the EU Commission.
9 Analysis tools and advertising
9.1 Matomo (formerly called Piwik)
This website uses the open-source web analysis service Matomo. Matomo uses technologies that make it possible to recognize the user across multiple pages with the aim of analyzing the user patterns (e.g. cookies or device fingerprinting). The information recorded by Matomo about the use of this website will be stored on our server. Prior to archiving, the IP address will first be anonymized.
Through Matomo, we are able to collect and analyze data on the use of our website-by-website visitors. This enables us to find out, for instance, when which page views occurred and from which region they came. In addition, we collect various log files (e.g. IP address, referrer, browser, and operating system used) and can measure whether our website visitors perform certain actions (e.g. clicks, purchases, etc.). The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6(1)(a) GDPR; the agreement can be revoked at any time.
9.2 Google General
We use Google services for analysis and advertising. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The use of Google is based on Art. 6 (1) f) GDPR. The website operator has a legitimate interest in marketing its service products as effectively as possible. Your data will also be processed in so-called unsafe third countries, such as the USA. The data transfer from Google Ireland Limited to the Google parent company in the USA, other subcontractors and other unsafe third countries is based on the standard contractual clauses of the EU Commission.
Insofar as a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) a) DSGVO and Section 25 (1) of German TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. digital fingerprint) as defined by the TTDSG. Consent can be revoked at any time.
By making the appropriate settings on your browser, you can prevent the aforementioned cookies from being stored on your computer. However, this may mean that the contents of this site can no longer be used to the same extent. By agreeing to the processing by Google, you consent to the processing of the data collected about you in the manner and for the purposes set out above.
If you have a Google account, you can object to personalised advertising using the following link: https://www.google.com/settings/ads/onweb. For further information on how to object to the advertisements displayed by Google, please refer to the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.
You can prevent the collection and processing of your data by Google by downloading and installing the browser extension (plugin) available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
For more information on how Google handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en, the legal framework for data export to so-called unsafe third countries: https://policies.google.com/privacy/frameworks and the standard contractual clauses in this context https://privacy.google.com/businesses/controllerterms/mccs. Data processing conditions specifically for advertising: https://business.safety.google/intl/de/adsprocessorterms.
9.2.1 Google Tag Manager
We use the Google Tag Manager. The Tag Manager is a tool with the help of which we can integrate user tracking or statistical tools and other technologies on our Website. The Tag Manager itself does not create user profiles, does not store cookies and does not perform any independent analyses. It only serves to manage and play out the tools integrated via it. However, the Tag Manager records your IP address, which may also be transmitted to Google's parent company in insecure third countries.
The site operator has a legitimate interest in a quick and uncomplicated integration and administration of various tools on his website. The tag manager is necessary for the functionality of the site.
9.2.2 Google Analytics
This website uses functions of the Google Analytics network analysis service. Analytics enables the website operator to analyse the behaviour of visitors. In doing so, the site operator receives various usage data, such as page views, length of stay, operating systems used and the origin of the user. This data is assigned to the respective end device of the user. There is no assignment to a unique device number.
For example, the cookie "test_cookie" is used to check whether cookies can be set at all. This cookie is necessary for the function of the site and therefore does not require consent.
Furthermore, we can use Analytics to record your mouse and screen scrolling movements as well as clicks, among other things. Furthermore, Google Analytics uses various modelling approaches to augment the data sets collected and uses machine learning in data analysis.
Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or a digital "fingerprint").
9.2.3 Demographic parameters provided by Google Analytics
This website uses the “demographic characteristics” function of Google, to be able to display to the website visitor compatible ads within the Google advertising network. This allows reports to be created that contain information about the age, gender, and interests of the website visitors. The sources of this information are interest-related advertising by Google as well as visitor data obtained from third-party providers. This data cannot be allocated to a specific individual. You have the option to deactivate this function at any time by making pertinent settings changes for advertising in your Google account or you can generally prohibit the recording of your data by Google Analytics as explained in section on data recording on this site.
We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.
9.2.4 Ads
The website operator uses Google Ads. Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be played on the basis of the user data available at Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analysing, for example, which search terms have led to the display of our advertisements and how many advertisements have led to corresponding clicks.
9.2.5 Remarketing
This website uses the functions of Google Analytics Remarketing. Remarketing analyses your user behaviour on our website (e.g. clicking on certain products) in order to classify you in certain advertising target groups and then play you suitable advertising messages when you visit other online offers (remarketing or retargeting).
Furthermore, the advertising target groups created with remarketing can be linked with Google's cross-device functions. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC).
To create target groups, we use, among other things, the customer matching function of Google Remarketing. In this process, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and logged into their Google account, they are shown matching advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).
9.2.6 Conversion Tracking
This website uses Google Conversion Tracking. With the help of conversion tracking, Google and we can recognise whether the user has carried out certain actions. For example, we can evaluate which buttons on our site were clicked how often and which products were viewed or purchased particularly frequently. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.
9.2.7 DoubleClick
This website uses features of Google DoubleClick. DoubleClick is used to show you interest-based advertisements throughout the Google advertising network. The advertisements can be targeted to the interests of the respective viewer with the help of DoubleClick. For example, our ads may be displayed in Google search results or in banner ads associated with DoubleClick.
In order to be able to display interest-based advertising to users, DoubleClick must be able to recognise the respective viewer and associate him or her with the websites visited, clicks and other information on user behaviour. For this purpose, DoubleClick uses cookies or comparable recognition technologies (e.g. device fingerprinting). The information collected is combined into a pseudonymous user profile in order to display interest-based advertising to the relevant user.
9.2.8 Optimize in combination with Tag Manager und Analytics
This website uses Google Optimize functions in combination with Tag Manager and Analytics to optimise this Website. It enables statistics on how different variants of the website are used. For this purpose, Google uses cookies or comparable recognition technologies (e.g. digital fingerprint).
9.3 Bing (Microsoft)
This website uses Bing statistics from Microsoft. Provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, IRELAND. Cookies from Bing are used to collect anonymous information about how visitors use our website.
Insofar as consent has been obtained, the above service is used exclusively on the basis of Art. 6 (1) a) GDPR and § 25 German TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6 (1) 1 f) GDPR; the site operator has a legitimate interest in analysing user behaviour.
For more information on the data collected, please see the data protection declaration: https://advertise.bingads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies and https://www.youronlinechoices.com/en.
10 Plugins and Tools
10.1 Vimeo Without Tracking (Do-Not-Track)
This website uses plugins of the Vimeo video portal. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA. Whenever you visit one of our pages featuring Vimeo videos, a connection with the servers of Vimeo is established. In conjunction with this, the Vimeo server receives information about which of our sites you have visited. Vimeo also receives your IP address. However, we have set up Vimeo in such a way that Vimeo cannot track your user activities and does not place any cookies. We use Vimeo to make our online presentation attractive for you. This is a legitimate interest on our part pursuant to Art. 6(1)(f) GDPR. If a respective declaration of consent was requested (e.g. concerning the storage of cookies), processing shall occur exclusively on the basis of Art. 6(1)(a) GDPR; the given consent may be revoked at any time. Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission and, according to Vimeo, on “legitimate business interests”. Details can be found here: https://vimeo.com/privacy.
For more information on the handling of user data, please consult Vimeo’s data privacy policy at: https://vimeo.com/privacy.
11 Online-based Audio and Video Conferences (Conference tools)
11.1 Data processing
We use online conference tools, among other things, for communication with our customers. The tools we use are listed in detail below. If you communicate with us by video or audio conference using the Internet, your personal data will be collected and processed by the provider of the respective conference tool and by us. The conferencing tools collect all information that you provide/access to use the tools (email address and/or your phone number).
Furthermore, the conference tools process the duration of the conference, start and end (time) of participation in the conference, number of participants and other “context information” related to the communication process (metadata). Furthermore, the provider of the tool processes all the technical data required for the processing of the online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or loudspeaker and the type of connection.
Should content be exchanged, uploaded, or otherwise made available within the tool, it is also stored on the servers of the tool provider. Such content includes, but is not limited to, cloud recordings, chat/ instant messages, voicemail uploaded photos and videos, files, whiteboards, and other information shared while using the service.
Please note that we do not have complete influence on the data processing procedures of the tools used. Our possibilities are largely determined by the corporate policy of the respective provider. Further information on data processing by the conference tools can be found in the data protection declarations of the tools used, and which we have listed below this text.
11.2 Purpose and legal bases
The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6(1)(b) GDPR). Furthermore, the use of the tools serves to generally simplify and accelerate communication with us or our company (legitimate interest in the meaning of Art. 6(1)(f) GDPR). Insofar as consent has been requested, the tools in question will be used on the basis of this consent; the consent may be revoked at any time with effect from that date."
11.3 Storage period
Data collected directly by us via the video and conference tools will be deleted from our systems immediately after you request us to delete it, revoke your consent to storage, or the reason for storing the data no longer applies. Stored cookies remain on your end device until you delete them. Mandatory legal retention periods remain unaffected.
We have no influence on the duration of storage of your data that is stored by the operators of the conference tools for their own purposes. For details, please directly contact the operators of the conference tools.
Conference tools used
We employ the following conference tools:
11.4 Microsoft Teams
We use Microsoft Teams. The provider is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. For details on data processing, please refer to the Microsoft Teams privacy policy: privacy.microsoft.com/de-de/privacystatement.
Data processing
We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.
12 Custom Services
12.1 Job Applications
We offer website visitors the opportunity to submit job applications to us (e.g., via e-mail, via postal services on by submitting the online job application form). Below, we will brief you on the scope, purpose and use of the personal data collected from you in conjunction with the application process. We assure you that the collection, processing and use of your data will occur in compliance with the applicable data privacy rights and all other statutory provisions and that your data will always be treated as strictly confidential.
Scope and purpose of the collection of data
If you submit a job application to us, we will process any affiliated personal data (e.g., contact and communications data, application documents, notes taken during job interviews, etc.), if they are required to make a decision concerning the establishment or an employment relationship. The legal grounds for the aforementioned are § 26 GDPR according to German Law (Negotiation of an Employment Relationship), Art. 6(1)(b) GDPR (General Contract Negotiations) and – provided you have given us your consent – Art. 6(1)(a) GDPR. You may revoke any consent given at any time. Within our company, your personal data will only be shared with individuals who are involved in the processing of your job application.
If your job application should result in your recruitment, the data you have submitted will be archived on the grounds of § 26 GDPR and Art. 6(1)(b) GDPR for the purpose of implementing the employment relationship in our data processing system.
Data Archiving Period
If we are unable to make you a job offer or you reject a job offer or withdraw your application, we reserve the right to retain the data you have submitted on the basis of our legitimate interests (Art. 6(1)(f) GDPR) for up to 6 months from the end of the application procedure (rejection or withdrawal of the application). Afterwards the data will be deleted, and the physical application documents will be destroyed. The storage serves in particular as evidence in the event of a legal dispute. If it is evident that the data will be required after the expiry of the 6-month period (e.g., due to an impending or pending legal dispute), deletion will only take place when the purpose for further storage no longer applies.
Longer storage may also take place if you have given your agreement (Article 6(1)(a) GDPR) or if statutory data retention requirements preclude the deletion.
Admission to the applicant pool
"If we do not make you a job offer, you may be able to join our applicant pool. In case of admission, all documents and information from the application will be transferred to the applicant pool in order to contact you in case of suitable vacancies.
Admission to the applicant pool is based exclusively on your express agreement (Art. 6(1)(a) GDPR). The submission agreement is voluntary and has no relation to the ongoing application procedure. The affected person can revoke his agreement at any time. In this case, the data from the applicant pool will be irrevocably deleted, provided there are no legal reasons for storage.
The data from the applicant pool will be irrevocably deleted no later than two years after consent has been granted.