Digital transformation.
We will support you through the process.

Developed by Reutlingen University and the bitbase group. Reutlingen University’s design thinking approach, which has proven itself time and again, coupled with the bitbase group’s 16 years of experience in digital business fields, are what make our consulting services for medium-sized companies so special.

DIGITAL THINKING – our two-day workshop – perfect for medium-sized companies.

DIGITAL TRANSFORMATION

Reutlingen University

With the Reutlingen Industry 4.0 Centre, a collaboration between both the Fraunhofer Institutes IPA and IAO as well as the ESB Business School faculty at Reutlingen University, a knowledge and transfer centre for medium-sized companies has been established in Baden-Württemberg.

Collaborations with industry actors, close contacts with companies, and joint teaching and research associations ensure an optimal link between theory and practice.

DIGITAL TRANSFORMATION

bbg bitbase group

The bitbase group brings highly qualified software developers, business economists, and system engineers together with designers and marketing experts. This special constellation spanning all digital disciplines distinguishes bitbase from traditional IT service providers.

This feature represents the key to success for bitbase’s projects and allows the company to provide solutions for diverse requests – all from a single source and holistically across the full range of customer needs.

Our shared workshop goal

Jointly developing approaches to innovate business models, products, or services.

For this purpose, we utilise creative problem-definition, idea-finding, and prototyping methods. Our goal is to enable companies to sustainably differentiate themselves from the competition and generate growth opportunities through entirely new types of performance promises. With the help of digital thinking, we also impart competence as a corporate problem-solving and idea-generating method.

What makes this workshop special?

""The workshop’s added value for the client lies in the alternation between theory and innovative methodology on the one hand, and impulses for future business ideas on the other."

Prof. Dr. -Ing. Vera Hummel
ESB Business School
Reutlingen Industry 4.0 Centre

"The merging of theory and practice constitutes the decisive added value of our workshop."

José Enrique Gomez Asbeck
Managing Director
bbg bitbase group GmbH

"New digital business models fundamentally call into question the German industry’s product business and its success that has been achieved up until now. To keep up with the dynamics of digital transformation, companies need to expand their purely product-related offering by adding innovative business models."

Prof. Dr. -Ing. Anja Braun
ESB Business School
Reutlingen Industry 4.0 Centre

"At the end of each workshop, we are surprised again and again by the unbeatable creativity that develops within a short time through the participants’ collaboration."

Volker Baisch
Managing Director
bbg bitbase group GmbH

Who is this workshop for?

Founders and CEOs

For all those who want to prepare their company for the demands of digitisation. For entrepreneurs who seek comprehensive knowledge on digitisation. For founders who want to give their company an edge over the competition.

IT managers

For those who want to help their IT team reach the next level. For department heads who want to use design thinking to prepare their teams for digital success in a way that is agile and completely focused on the customer. For all IT experts who want to understand and apply future-oriented problem-solution procedures.

Marketing experts

For all those who want to gain a better understanding of their customers. For marketing pros who are pursuing the fulfilment of their customers’ wishes with the highest priority and are developing internal processes to meet their customers’ demands in the best possible way.

Product specialists

For all those who want to transform an abstract idea into the perfect digital product through intelligent prototyping. For product experts who, thanks to continuous learning and teaching, are creating solutions that are perfectly tailored to the needs of their customers.

The ESB team

ESB BUSINESS SCHOOL

Prof. Dr. -Ing. Vera Hummel

ESB BUSINESS SCHOOL

Prof. Dr. -Ing. Anja Braun

The bbg team

Managing Director

José Enrique Gómez Asbeck

Managing Director

Volker Baisch