Privacy Policy

Privacy Policy

The protection of your personal data when you visit our website is an important matter for us. We protect your privacy and your personal data. We collect, process and use your personal data in compliance with the content of these data protection provisions, as well as the applicable data protection regulations, in particular the General Data Protection Regulation, the Federal Data Protection Act and the Telemedia Act.

These data protection provisions stipulate which personal data we collect, process and use. We therefore ask you to read through the following statements carefully.

§1 Information about the collection of personal data

  1. Information about how personal data is collected during the use of our website is given below. Personal data is all data that can be used to identify you personally, e.g. name, address, email addresses, user behaviour.
  2. The controller in accordance with Article 4 para. 7 of the EU General Data Protection Regulation (GDPR) is bbg bitbase group GmbH, Am Heilbrunnen 47, D-72766 Reutlingen, Germany, (see our Imprint). Our Data Protection Officer Attorney Markus Vatter can be contacted at or by writing to us at bbg bitbase group GmbH, Am Heilbrunnen 47, D-72766 Reutlingen, Germany with the reference "The Data Protection Officer".
  3. If you contact us via email or using a contact form, we will save the data you provide (your email address, possibly your name and your phone number) in order to answer your questions. We will delete the data collected in this way once its storage is no longer required, or limit the extent of processing if it is subject to legal retention obligations.
  4. If we use assigned external providers for individual functions of our website or wish to use your data for advertising purposes, we will provide you with details about the processes concerned in the text below. We will also state the criteria specified for the storage period.

§2 Your rights

  1. You have the following rights vis-à-vis ourselves with respect to the personal data concerning you:
    • Right of access
    • Right to rectification or erasure
    • Right to restriction of processing
    • Right to object to processing
    • Right to data portability
  2. You are also entitled to lodge a complaint with a Data Protection Supervisory Authority regarding our processing of your personal data.

§3 Collection of personal data during a visit to our website

  1. If you visit our website purely for informational purposes, i.e. you do not register or send any other information to us, we shall only collect the personal data that your browser sends to our server. If you wish to view our website, we will collect the data we require for technical reasons to display our website to you and guarantee its stability and security as follows (legal basis is Article 6, para. 1, sentence 1 lit. f GDPR):
    • IP address
    • Date and time of the query
    • Time zone difference from Greenwich Mean Time (GMT)
    • Content of the request (specific page)
    • Access status/HTTP status code
    • Respective volume of data transferred
    • Website from which the request is made
    • Browser
    • Operating system and device
    • Language and version of the browser software
  2. In addition to the data mentioned above, cookies are saved on your computer as you use our website. Cookies are small text files which are saved on your hard drive assigned to the browser you use and which supply information to the party that sets the cookie (in this case ourselves). Cookies are not able to execute programs or transmit viruses to your computer. Their purpose is to make the website generally more effective and easier to use.
  3. Use of Cookies:
    1. This website uses the following types of cookies, the scope and functionality of which are explained below:
      Transient cookies (b)
      Persistent cookies (c).
    2. Transient cookies are automatically deleted when you close the browser. These include session cookies in particular. Session cookies save a "session ID" via which various queries from your browser can be assigned to the shared session. This allows your computer to be recognised when you return to our website. Session cookies are deleted when you log out or close the browser.
    3. Persistent cookies are deleted automatically after a set amount of time, which may differ from cookie to cookie. You can delete the cookies in the security settings of your browser at any time.
    4. You can configure your browser settings however you like and decline to accept third-party cookies or all cookies, for example. Please note that you may not be able to experience the full functionality of this website.
    5. We use cookies to identify you for follow-up visits if you have an account with us. Otherwise you would have to log in again for each visit.
  4. You can find our cookie policy here.

§4 Other functions and services of our website

  1. In addition to the purely informative use of our website, we offer various services that you can use if interested. You are normally required to provide further personal information, which we use in order to provide the service concerned and to which the aforementioned data processing principles apply.
  2. We sometimes use external service providers to process your data. These service providers are carefully selected and assigned by us, are bound by our directives and monitored on a regular basis.
  3. Insofar as our service providers or partners reside in a state outside of the European Economic Area (EEA), we will notify you of the consequences of these circumstances in the service description.

§5 Objection or withdrawal of consent to process your data

  1. You are entitled to withdraw any consent you have granted to the processing of your data at any time. Such a withdrawal of consent will influence the admissibility of the processing of your personal data once this has been communicated to us.
  2. If we base the processing of your personal data on the pursuit of our legitimate interests, you have the right to object to such processing. This is the case if the processing is not necessary in order to fulfil a contract with you. Details of such cases will be provided in the description of functions below. If you object, we ask that reasons are provided as to why we should not process your personal data. If your objection is justified, we will assess the circumstances and will either stop or adjust data processing, or provide compelling and legitimate reasons explaining why we will continue to process your data.
  3. You may, of course, object to the processing of your personal data for advertising and data analysis purposes at any time. You can inform us about your advertising conflict via the following contact information: bbg bitbase group GmbH, Am Heilbrunnen 47, D-72766 Reutlingen, Germany, T. +49 (0) 7121 680849-0, F. +49 (0) 7121 680849-99,

§6 Use of Google Analytics

  1. This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses "cookies" – text files which are stored on your computer and which allow your use of the website to be analysed. The information generated by the cookie about how you use this website is usually sent to a Google server in the USA, where it is stored. If the IP anonymisation function is activated on this website, however, Google will shorten your IP address within member states of the European Union or in other contracting states to the Agreement on the European Economic Area in advance. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports about the website activities and to provide other services associated with the use of the website and of the Internet to the website operator.
  2. The IP address sent from your browser as part of the Google Analytics process will not be merged with other Google data.
  3. You can prevent cookies from being saved by changing the appropriate setting in your browser software. However, we would point out that if you do so, you may not be able to use all the functions of this website to their full capacity. In addition, you can prevent the data (incl. your IP address) generated by the cookie about your use of the website from being logged at Google and processed by Google by downloading and installing the browser plug-in available via this link:
  4. You can prevent Google Analytics from collecting your data by clicking on the following link. This will activate an opt-out cookie that prevents your data from being collected when you visit this website in the future: Click here to be excluded from the Google Analytics evaluation process.Click here to opt out of Google Analytics.
  5. This website uses Google Analytics with the extension "anonymizeIp()". As a result, IP addresses are processed in a shortened format and any personal association is therefore impossible. Any personal connection associated with the data collected about you will be eliminated immediately and the personal data deleted without delay.
  6. We use Google Analytics to be able to analyse and regularly improve the use of our website. The statistics obtained allow us to improve our services and make them more interesting for you as a user. We use Google Analytics. The legal basis for these processing operations is your respective consent, Art. 6 para. 1 lit. a GDPR. Further information can be found in Google's privacy policy, which you can access here:
    Our website uses external providers based outside the EU for various functions. In particular, cookies, active Java scripts, and other technologies can lead to your data being processed and stored outside the EU. However, we will not pass your data on to a third country unless the European Commission has determined that the level of data protection is comparable to the EU, unless you have given us your consent, or unless we have agreed on the standard contractual clauses with the provider to protect your data. For further information on the EU standard contractual clauses, please visit
  7. Third-party provider information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 (1) 436 1001. User conditions:, overview of data protection and the privacy policy:
  8. Google Tag Manager is a solution that allows marketers to manage web page tags through a single interface. The Tag Manager tool itself (which implements the tags) is a cookie-free domain and does not collect any personal data. The tool activates other tags, which in turn may collect data under certain circumstances. Google Tag Manager does not access these data. If deactivation has occurred at the domain or cookie level, it will remain for all tracking tags that are implemented with Google Tag Manager.

§7 A/B-Testing

  1. Our website also uses Google Optimize. Google Optimize analyses the use of various versions of our website and helps us improve its user-friendliness in accordance with the behaviour of our users on the website. Google Optimize is tool that is integrated in Google Analytics. Optimize 360 uses Analytics 360 cookies for purposes of orientation and persistence. Click here to be excluded from the Google Optimize measurement.
  2. This website also conducts analyses of user behaviour through so-called A/B testing. As part of this process, we can show you our websites with slightly varying content, depending on a previously made profile allocation. This allows us to analyse our offering, regularly improve it, and make it more interesting for you as a user. The legal basis for A/B testing is Art. 6 Para. 1 p. 1 lit. f GDPR.
  3. For this evaluation, cookies (further information on these in § 3) are stored on your computer. The responsible entity exclusively stores the data collected this way on Google’s servers in the USA. You can prevent this evaluation by deleting existing cookies and preventing the storage of cookies. If you prevent the storage of cookies, we would like to point out that may not be able to use to our website to its full extent. Preventing the storage of cookies is possible by adjusting the respective settings in your browser.
  4. Before conducting the analyses, the IP addresses are truncated to prevent persons from being identified. The IP address transmitted by your browser is not linked to other data collected by us.
  5. Google is the service provider that conducts the analysis. Further information can be found in Google's privacy policy, which you can access here: Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at

§8 Use of LinkedIn

Our website also uses the functions of the network LinkedIn. The provider is the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. When accessing one of our pages that contains the LinkedIn functions, a connection to the LinkedIn servers is established. LinkedIn receives the information that you have visited our website with your IP address. If you click on LinkedIn’s “Recommend” button while you are logged into your LinkedIn account, it is possible for LinkedIn to link your visit to our website to your user account. We would like to point out that we as providers of the pages have no knowledge of the contents of the transmitted data or how LinkedIn uses it.

Further information can be found in the privacy policy of LinkedIn.

§9 Integration of Google Maps

  1. We use Google Maps on this website. This enables us to display interactive maps directly on the website and makes the maps function convenient for you to use.
  2. When you visit the website, Google receives the information that you have accessed the relevant subpage of our website. In addition, the data listed in section 3 of this policy is also sent. This takes place regardless of whether you have a Google user account, which you are logged into, or not. If you are logged into Google, your data is allocated directly to your account. If you do not want your data to be allocated to your Google profile, you need to log out before activating the button. Google saves your data as usage profiles and uses it for the purposes of advertising, market research and/or designing its website in line with requirements. Even for users who are not logged in, such an evaluation is used in particular to provide advertisements in line with requirements and to inform other social network users of your activities on our website. You have the right to object to the creation of these user profiles by contacting Google.
  3. You will find further information on the purpose and scope of data collection and processing by the plug-in provider in the provider's privacy policy. You will also find information on your rights and privacy protection setting options here: We use Google Maps. The legal basis for these processing operations is your respective consent, Art. 6 para. 1 lit. a GDPR. We have agreed on standard contractual clauses with Google to protect your data. For further information on the EU standard contractual clauses, please visit

§10 Use of Google Ads Conversion

  1. We use the services offered by Google Ads to draw attention to our attractive offers by means of advertising on external websites. In relation to the data of the advertising campaigns, we can determine the success of the individual advertising measures. We thereby pursue the aim of showing you advertising that is interesting to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.
  2. These advertising materials are delivered through Google via so-called ad servers. We use ad server cookies for this purpose, through which we can measure certain parameters for performance measurement, such as displaying the ads or clicks by the user. Insofar as you access our website through a Google ad, Google Ads stores a cookie on your PC. These cookies generally lose their validity after 30 days and are not intended to identify you personally. In general, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), as well as opt-out information (an indication that the user no longer wants to be reached) are stored with this cookie.
  3. These cookies enable Google to recognise your Internet browser. Insofar as a user visits certain pages of the website of an Ads customer and the cookie stored on their computer has not yet expired, Google and the customer can see that the user has clicked on the ad and was forwarded to this page. Every Ads customer is assigned a different cookie. Cookies thereby cannot be traced through the websites of Ads clients. We ourselves do not collect and process personal data through the named advertising measures. We merely receive a statistical evaluation from Google. Based on this evaluation, we can see which of the used advertising campaigns are particularly effective. We do not receive further data from the use of these advertising media; in particular, we cannot identify the users by means of this information.
  4. As a result of the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google with this tool and are therefore providing you with information based on the state of our knowledge: By integrating Ads Conversion, Google receives the information that you have accessed the respective part of our website or have clicked on one of our ads. Insofar as you are registered with a Google service, Google can link the visit to your account. Even if you are not registered with Google or are not logged in, it is possible that the provider may find out and store your IP address.
  5. There are several ways to avoid participating in this tracking procedure:
    1. by adjusting a respective setting in your browser software; in particular, as a result of suppressing third-party cookies, you will no longer receive ads from third-party providers;
    2. by deactivating the cookies for conversion tracking, which can be done by adjusting your browser settings to block cookies from the domain “”,, although this setting is deleted if you delete your cookies;
    3. by deactivating the interest-based ads of providers who are part of the self-regulation campaign “About Ads” via the link although these settings are deleted if you delete your cookies;
    4. through permanent deactivation in your Firefox, Internet Explorer, or Google Chrome browsers via the link We would like to point out that in this case, you may no longer be able to use all functions of this offering to their full extent.
  6. The legal basis for processing your data is Art. 6 Para. 1 p. 1 lit. f GDPR. Further information on Google’s data protection can be found here: and Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at We have agreed on standard contractual clauses with Google to protect your data. For further information on the EU standard contractual clauses, please visit

§11 Remarketing

In addition to Ads Conversion, we use the Google Remarketing application. This refers to a procedure with which we will want to reach you a second time. With this application, after you visit our website, our advertisements may continue to be displayed to you during your subsequent internet use. This occurs by means of cookies stored in your browser, through which Google collects and evaluates your usage behaviour when you visit different websites. In this way, Google can determine your prior visit to our website. According to Google’s own statements, data collected within the framework of remarketing is not linked to your personal data that may be stored by Google. In particular, Google states that pseudonymisation is used for remarketing.

§12 Application process

  1. If you apply for a job advertised in our company or submit a prospective application, data processing will be carried out on the basis of your application for the desired employment relationship within our company. Should the decision of whether to establish an employment relationship with you require us to store your data, then we will store these for this purpose only.
  2. With the sending of your personal data in your application, also in unencrypted form, we assume that you consent to us storing these in our system for the purpose of processing your application. Your personal data and any other data will be stored in accordance with the statutory requirements.
  3. Once your transmitted data has been received, you will receive a separate notification regarding your rights and the length of time the data will be stored for.

§13 Microsoft 365 applications

We use Microsoft-based solutions in our company. To this end, you have received an invitation to use a service of the Microsoft 365 applications (e.g. Microsoft Teams) on behalf of our company, which acts as the controller.

Microsoft 365 is a productivity, collaboration, and exchange platform which can be used across organisations and is intended for individual users, teams, communities, and networks.

When using Microsoft 365 services, your personal data is processed. Please note that this privacy policy will only provide you with information regarding our methods of processing your personal data insofar as you use the Microsoft applications together with us. To obtain information on the processing by Microsoft, please refer to the corresponding Microsoft privacy statement.

The following categories of personal data will be processed during use of the service:

  • Please note that, in principle, certain information is automatically collected when Microsoft services are first used
  • In principle, your IP address, user name, mobile phone number (as part of multi-factor authentication) , last name, first name, business contact details such as telephone number or email address, stored profile image, time of access, date, type of access, information on the date/files/documents which have been accessed, and chat contents will be collected

Your personal data will only be forwarded to other parties without your express prior consent insofar as this is legally admissible or required. Microsoft will process your personal data exclusively on servers based in the EU.

§14 DoubleClick

DoubleClick: on our website, we use "DoubleClick", an online marketing tool from Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as "Google"). Among other things, DoubleClick uses cookies, i.e. small text files that are stored locally in the cache of your device's web browser. Google uses a cookie ID to record which ads are displayed in which web browser. This can prevent ads from being displayed more than once. DoubleClick can also use cookie IDs to record so-called conversions related to ad requests. This is the case, for example, when you see a DoubleClick ad and later use the same web browser to access the advertiser's website and buy something there. According to information from Google, the aforementioned cookies do not contain any personal data. By using DoubleClick, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google when DoubleClick is used. To the best of our knowledge, Google is informed that you have accessed the relevant part of our website or clicked on an ad from us. If you have a user account with Google and are registered, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, it is possible that Google may obtain and store your IP address.

We use DoubleClick for marketing and optimisation purposes, in particular to show you ads that are relevant and interesting, to improve campaign performance reports, or to prevent you from seeing the same ads more than once. This also explains our legitimate interest in the processing of the above data by the third-party provider. The legal basis for data processing is Art. 6, para. 1, sentence 1, lit. f) of the GDPR.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your browser. We would like to note that in this case, you may not be able to use all the functions of our website. It is also possible to prevent the storage of cookies by setting your web browser to block cookies from the domain "" ( Please note that this setting will be deleted if you delete your cookies. You can also disable interest-based ads using the link Please note that this setting will also be deleted if you delete your cookies.

§15 Google AdSense

We have integrated Google AdSense on this website. Google AdSense is an online service that enables advertising to be placed on third-party sites. Google AdSense is based on an algorithm that selects the ads displayed on third-party sites based on the content of the respective third-party site. Google AdSense allows interest-based targeting of the web user, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of the Google AdSense component is to integrate ads on our website. Google AdSense sets a cookie on your IT system. With the set cookie, Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, is able to analyse how our website is used. Each time you access one of the individual pages of this website, which is operated by us and on which a Google AdSense component has been integrated, the web browser on your IT system is automatically prompted by the respective Google AdSense component to provide data for advertising purposes and for commission invoicing to Alphabet Inc. As part of this technical procedure, Alphabet Inc. obtains knowledge of personal data, such as your IP address, which Alphabet Inc. uses, among other things, to trace the origin of visitors and clicks and to subsequently facilitate commission invoicing.

You can prevent cookies from being set by our website at any time by properly configuring the web browser you use to permanently object to cookies being set. Configuring the web browser you use in such a way would also prevent Alphabet Inc. from setting a cookie on your IT system. In addition, a cookie already set by Alphabet Inc. can be deleted at any time from the web browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in web pages to facilitate log file recording and analysis, which makes it possible to perform a statistical evaluation. Using the embedded tracking pixel, Alphabet Inc. can detect if and when a website was opened from your IT system and which links you have clicked on. Tracking pixels are used, among other things, to evaluate the visitor flow of a web page.

Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and invoicing of the advertisements displayed, is transmitted to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may disclose this personal data collected through the technical procedure to third parties.

Google AdSense is explained in more detail at this link:

These processing operations are only carried out when express consent is granted in accordance with Article 6, para. 1, lit. a of the GDPR.

§16 Sending e-mails with SendGrid

We send e-mails using the "SendGrid" service, an e-mail distribution platform by the provider SendGrid Inc., Larimer St, Denver, CO 80202, USA.

SendGrid is considered a reliable platform from a data privacy perspective, and we too trust its services and security.
You can access the SendGrid privacy policy here:

Please note, however, that the data of the e-mail recipient are transmitted to the US.
From a privacy perspective, the US are considered by the EU to be an insecure non-member state.
This is attributable to the fact that the US does not maintain uniform privacy legislation and that there are political frictions between the US and EU as concerns data privacy.

Normal sending of e-mails, e.g. using the PHP script function of the web server, is not an equally suitable alternative.
The legal basis for sending these transaction e-mails is Art. 6, para. 1, lit. b) of the GDPR.

§17 Integration of YouTube videos

  1. We have integrated YouTube videos into our online offer. These are stored on and can be played back directly from our website. These videos are all included in the "advanced privacy mode", i.e. no data on you as a user are transmitted to YouTube if you don't play back the videos. Only after playing the videos, are the data specified in Section 2 transmitted. We have no influence over this data transmission.
  2. By visiting our website, YouTube is informed that you have accessed the relevant subpage of our website. Furthermore, the data specified under § 3 of this statement are transmitted. This takes place regardless of whether YouTube provides a user account, which you are logged into, or whether you do not have a user account. If you are logged into Google, your data are assigned directly to your account. If you reject assignment to your YouTube profile, you have to log out before activation of the button. YouTube stores your data as a usage profile, and uses it for advertising purposes, market research purposes, and/or the user-friendly design of its website. Such an evaluation is above all carried out to show needs-oriented ads (also applies to users who are not logged in) and to inform other users of the social network about your activities on our website. You have the right to object to the formation of such usage profiles; to exercise this right, you have to contact YouTube.
  3. More information on the purpose and scope of data collection and its processing by YouTube is provided in the privacy policy. There, you will also receive more information on your rights and configuration options to protect your privacy:

§18 Use of Hotjar

We use the Hotjar web analysis service of Hotjar Ltd. on our website. Hotjar Ltd. is a European company with headquarters in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe tel.: +1 (855) 464-6788)

This tool allows movements on websites where Hotjar is used to be tracked (known as heatmaps). For example, you can see how far users scroll and which buttons users click how often. In addition, the tool also makes it possible to obtain feedback directly from website users. This enables us to gain valuable information to make our websites even faster and more customer-friendly.

When using this tool, we pay special attention to the protection of your personal data. Consequently, we can only track which buttons are clicked, the mouse usage, how far a user scrolls, the screen size of the device, the device type and browser information, the geographical location (country only) and the preferred language in which to display our website. Areas of the websites where your personal data or that of third parties are displayed are automatically hidden by Hotjar and can therefore not be tracked at any time.

Hotjar offers each user the option of preventing the use of the Hotjar tool by means of a 'Do Not Track' header, which means that no data about the visit to the website in question is recorded. These are settings that are supported by all common browsers in their current versions. To do this, your browser sends a request to Hotjar to deactivate tracking of the respective user. If you use bbg websites with different browsers/computers, you have to set the 'Do Not Track' feature via the header for each of these browsers/computers separately.

You can prevent Hotjar from collecting your data at any time when you visit a Hotjar-based website by going to and clicking on 'Deactivate Hotjar'.

For more information about Hotjar Ltd. and about the Hotjar tool, please visit:

The Hotjar Ltd. data privacy statement can be found at:

§19 White Paper Marketing

We conduct white paper marketing. This means that we provide white papers about various topics. Anybody who is interested can be sent these papers upon providing their contact details. They will be sent via the email service specified in § 16. These white papers can be obtained directly via our website or from social media providers (such as LinkedIn and XING). These contact details will be used to send you the white papers, and also to establish a contact with you.

Data processing is used for the provision of information via white papers, and for associated contacting and marketing activities. The legal basis for this is your consent (Art. 6[1][a] GDPR). The data will be stored for as long as it is required for the defined purpose, and then erased afterwards. You have extensive rights, such as the right to be informed and the right to erasure (see § 2). If you would like to exercise these rights, please contact our data protection officer at

§20 Zapier data interface

As part of our legitimate interest in a technically flawless online offer and its economically efficient design and optimisation in accordance with point (f) of Article 6 (1) GDPR, we use Zapier, a service provided by Zapier Inc., 548 Market St # 62411, San Francisco, California 94104, USA, for integrating different databases and tools. Your customer data (but not your payment data) will be transmitted to Zapier.

Further information on Zapier's privacy policy is available at

We have entered into a so-called 'Data Processing Agreement' with Zapier, in which Zapier undertakes to protect our customers' data and not to pass it on to third parties.