3D livestream-event & digital campaign for HUGO BOSS
Background
Parallax web special & 3D livestream of the BOSS Black fashion show in Beijing
Together with WERBEWELT AG, we developed the web special for the HUGO BOSS live event.
The Project
The NEW DIMENSION BEIJING campaign offers users a unique 3D experience. The web special, which allowed users to order their own 3D glasses, featured live behind-the-scenes 3D coverage across all social media channels. We also implemented the 3D “Way to Beijing” video diary and the live event with a 3D livestream of the BOSS Black Fashion Show across all online, mobile and social channels.
The result
In the run-up to the campaign, free 3D glasses could be ordered via the brand’s website. Within four weeks, the campaign generated 720,000 new Facebook followers, 320,000 new Google+ followers and 60,000 new Twitter followers.
Achieving more together
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