Digital installation & touch app for the Zurich Umweltarena
The initial situation
What does the risk management of a global insurer have to do with the environmental behaviour of each individual?
Zurich Insurance had the opportunity to showcase itself at the new Umweltarena in Zurich. Instead of a heavy-handed, information-packed educational display, an exciting, engaging installation was created on the theme, with the slogan ‘Change the picture’. Together with Zurich Insurance, relevant content was distilled and presented in a fresh, engaging narrative structure. The result was an eye-catching space that remains constantly relevant thanks to the mechanics of the concept.
Together with the Ippolito Fleitz Group, we developed three mobile touch applications for the stand at the Umweltarena.
The result
The Zurich Insurance brand is able to position itself authentically and credibly in the field of social responsibility. Not just through words, but by drawing on its own operational focus on risk management, which is surprisingly closely linked to personal issues. Thousands of visitors to the Umweltarena have already been made aware of this by interactively helping to improve some striking images of disasters.
Achieving more together
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